Starting your own small cosmetics company can be thrilling. Although you have likely given a lot of thought to the formulation of the products you will offer to the public, you might not have taken the time to consider how your products will look once they are packaged for consumption.
Designing cosmetics packaging can be challenging, but here are three tips you can use to ensure your product packaging helps you remain competitive in today's beauty market.
1. Print usage directions directly on the product.
One simple thing you can do to set your company's products apart from those of your competitors is take the time to design the primary packaging of your cosmetic products to include usage directions.
Many companies print directions on the box or plastic shell that houses the product, but consumers typically throw these packaging items away as soon as they bring a product home from the store. Having directions on the product itself will ensure that your customers can conveniently use your items in the future.
2. Feature translucent packaging.
Steering clear of opaque packaging can be a great way to help your products stand out on retail shelves. In addition to allowing consumers to see an accurate visual representation of the color they will be purchasing, translucent packaging lets consumers know when they are running low on your product.
The last thing a customer wants is to run out of their favorite cosmetic product without knowing it, so offering the added convenience of translucent packaging can make your products more desirable.
3. Make your packaging user-friendly.
Customers spend a significant amount of money investing in cosmetic products, and they want to ensure they are able to use every last drop. Keeping this desire in mind as you design your product's packaging can help you create a more user-friendly package that consumers will enjoy.
Rather than featuring a stiff tube that makes it impossible to squeeze out the last drop of lotion, put your product in an easy-to-open jar instead. Small considerations that make your packaging more user-friendly could have a significant impact when it comes to improving sales in the future.
Understanding the wants and needs of your customer will help you design packaging for your small cosmetic company's products that will appeal to your target audience. Be sure that you are printing usage directions on your product, featuring translucent packaging materials, and making your packing user-friendly to help your small company compete with your larger competitors.
Contact a company such as WorkAbilities, Inc. for more information about packaging.